NBC

NBC needed a unified, national brand that embraced the hyper-local identities of their affiliates. We traveled the country for two years making dozens of films that brought the brand together.

Case Study: A City of Stories


Brand: On Air Graphics


Step One – Humanize anchors. MoPro created multiple vignettes for each on air talent in every market. From anchors to weather, sports and street teams.

Anchor: Colleen


Anchor: Susan


Anchor: Yvonne


Step Two: A campaign that highlights the local color of each market (the people) that includes the NBC talent.

I Am: Connecticut


I Am: LA


I Am: Chicago


I Am: NY


I Am: San Diego


Poptart Sprinkle


Sylvester Manor


Meat Hook


NY Minute

 


Nap Time


The Saratoga Chain Gang Pigeons


Skip Engblom


Carnivore


Miracle League


Original Content, TV: I Am LA


Original Content, TV: Black History Month


Original Content, TV: Green Week

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